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Where I share my thoughts on UX design and related topics.

The Assumptions That Killed Quibi
Emily Lippolis Emily Lippolis

The Assumptions That Killed Quibi

Quibi (short for “quick bites) was a streaming service launched in early 2020 that offered original, star-filled TV shows and “movie episodes”- all of them less than 10 minutes long and intended to be watched on your phone. It had very successful people leading it and a lot of big companies invested in it. It was a complete failure. Why?

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